Vincent Cevalte is a strategic and innovative marketer with 10 years of senior level client-facing experience delivering transformative digital media programs that increase brand value, drive revenue growth and propel clients to the forefront of their markets.

He is a brand and performance media leader with experience driving large scale full-funnel programs across the entire digital ecosystem.

He has served global clients such as SnapChat, University of Phoenix, Medtronic, Arctic Cat, Monoprice, Procter & Gamble, j2 Global and many more…

In 2009, he graduated with a double Masters Degree in Marketing and Information and Technology from one of the top Business School in France.

Digital Activation Director | OMD USA

Since March 2019 – CURRENT

Los Angeles – USA

• Strong storytelling that limits complexity and translates media challenges to marketing challenges
• Directing digital investment allocation by activation channel. Ownership and creation of a team processes for activation by managing Clients, OMG stakeholders, Platforms andPublishers
• Building an operational structure for connecting Strategy teams and client strategy with investment/activation
• Ensuring creative/message alignment (internal/external creative shops)
• Unleashing optimization strategy and assuring reporting deliverables tie to business goals, not just KPIs
• Responsibility for driving team understanding, education, and sponsorship of all activation platforms
• Clients: SnapChat, University of Phoenix

Digital Group Account Director & Director Of Client Services | PROVE

October 2016 – March 2019

Los Angeles – USA

• Maintain a high level of performance by the account teams and other agency personnel, as needed
• Responsible for assessing and advising upper management on Client Services issues, including both emergent and systemic
• Continually assesses the Client Services department and develops/implements/assigns processes, procedures, and projects accordingly
• Manage overall agency/client relationships providing strategic input while guiding teams towards the achievement of client objectives
• Create effective digital strategies and work collaboratively with the planning, creative and development teams to ensures that the client’s needs are being met within the scope of the realistic business analysis
• Manage program execution and financial performance while ensuring that overall strategy is on point
• Manage multidisciplinary teams to plan and coordinate several digital acquisition and retention projects
• Daily Account and Project Management
• SOW, project scope, requirements and cost proposals
• Evaluation and QA of all projects
• Clients: Medtronic, USC, Arctic Cat, Abbott Diagnostics, WineDirect, Edlio, Credit Associates, etc.

Digital Account Director | PROVE

March 2014 to October 2016 (New Title)

Los Angeles – USA

• Manage overall agency/client relationships providing strategic input while guiding teams towards the achievement of client objectives
• Create effective digital strategies and work collaboratively with the planning, creative and development teams to develop and execute digital strategies
• Manage program execution and financial performance while ensuring that overall strategy is on point
• Manage multidisciplinary teams to plan and coordinate several digital acquisition and retention projects
• Consult with clients regarding digital acquisition and retention campaigns across multiple channels such as Email Marketing, Content Marketing, SEO, SEM and Branding
• SME: eCRM, marketing automation across Marketo, Eloqua and Pardot platforms including strategy, implementation, optimization-based lift analytics and other issues and challenges confronting businesses pursuing a digital strategies to drive traffic, increase conversion, increase average order size and visitor loyalty.
• Establish rapport and maintain long-term relationships with senior level clients and executives
• Daily Account and Project Management
• SOW, project scope, requirements and cost proposals
• Evaluation and QA of all projects
• Clients: Medtronic, Essia Health, General Electrics, Adroit, Staff Me Up, etc.

Senior Digital Account Manager | PROVE | QUIGLEY-SIMPSON

April 2012 to March 2014

Los Angeles – USA

• Build and maintain strong relationships with mid-tier and senior clients
• Digital and media project management through the project lifecycle
• eCRM specialist
• Daily account and project management for digital projects: website development, content strategy, email drip strategies, SEO, SEM, analytics, eCRM, digital design production, landing page optimization, branding, 360° digital project enhancements
• Project scope, requirements and cost proposals
• Writing detailed functionality specifications
• IA and wireframing
• Briefing and managing creative and development teams
• Evaluation and QA of all projects
• Seeking opportunities and generating ideas for clients and advising them accordingly
• Accurate tracking and timely financial management of projects, including invoicing
• Clients: General Electrics, J2 Global, Prospect Mortgage, Monoprice, Mirage Las Vegas, The Learning House, etc.

Director Of Web Development | CAPTAIN MARKETING

October 2011 to April 2012

Pasadena – USA

• Oversee creative and web projects (informative and eCommerce). Manage between 40 to 65 web projects a month
• Build and maintain strong relationships with clients
• Responsible of budgetary decisions and deploying strategic plans with multiple cross-functional teams
• Develop, mentor, train, manage and support creative and development team
• Directly and indirectly assist in selling opportunities and in gathering customer, prospect, and partner feedback
• Develop marketing collateral for sales department
• Develop branding strategies for corporate clients utilizing internal and external resources
• Responsible for hiring

Freelance – Agency Owner | FRENCH DESIGN LA

Since October 2011 – CURRENT

Los Angeles – USA

• French Design LA is a full digital agency located in Los Angeles. We are focused on creating the optimal digital footprint to maximize your short-term and long-term results through beautiful, predictable and efficient customer experience. Website: http://frenchdesignla.com/
• Web Designer and Creative Designer: Admirable Wines, Champagne Tresor de France, Barnstormer US, Avant Garde Beverly Hills, PTEN Slacklines, Deep Art, NAOS Yachts, Wine Intelligentsia, Transparent Media Company, LA Epicurean Festival, Club Culinaire of French Cuisine, Hillside Wines & Spirits (Print ads for Magazines), etc.
• Deep Art: Founder & Co-Owner, January 2012 – May 2013. Deep Art is a very unique online art gallery (1st fully integrated online art gallery). As an online platform, we help artists to increase their public visibility and awareness through our online shop and continuously updated artist portfolios www.thedeepart.com
• Gamer Brag: Co-Founder and Co-Owner – January 2015

Account Manager | OLI+JOE 

June 2011 to October 2011

Los Angeles – USA

• Developed strong project management to insure project delivery (Communication & Advertising Agency)
• Managed schedules, budgets, assets, and overall project organization
• Responsible for developing client leads
• Clients: Davidoff, CityZenGreen, etc.

IT Communication & E-Commerce Manager | REGENCY WINES, INC. 

February 2010 to June 2011

Los Angeles – USA

• Responsible for designing, developing, implementing and maintaining web service systems
• Responsible for E-Marketing and E-Communication strategies including social media and developing new websites strategically aligned with the long-term goals.
• E-Commerce Manager

International Project Manager | PUBLICIS 

2008

Paris – FRANCE

• Event Manager for the international launch of a new car: the “Renault Megane” in Geneva –Won prize for best event of the year in the automotive industry – Managed a $3.5M budget and a team of 200 people
• Event Manager – French Coca Cola birthday event (80 year partnership between Coca and sport organizations) – Won prize for best event of the year within the Coca-Cola Company – Managed a $400K budget and a team of 40 people
• Project Manager – Development of communication strategies and PR for fortune 100

IT Project Manager | SIEMENS

2007

Paris – FRANCE

• Designed and developed software and web applications to measure e-business center satisfaction, generate reporting for Sales Engineers and Regional Directors and build commercial offers
• Supported CRM (Customer Relationship Management) application
• Project Manager for quick internal marketing incentives (commercial offers)
• Assistant of the IT Director for project management

MARKETING AND INTERNET TOOLS

➢ Marketing Automation, eCRM and Email Marketing: Marketo, Pardot, Eloqua, MailChimp, Campaigner, Salesforce, etc.

➢ Google Adwords – CERTIFIED

➢Analytics: Google Analytics, SiteCatalyst

➢ Paid Media: Adwords, Google Display Network, Adroll, Bing, Facebook

➢ ReMarketing: Google Display Network, Perfect Audience

➢ Social Media Platforms: HootSuite, Facebook, Instagram, Twitter, LinkedIn, Youtube

➢ Project Management: Mavenlink, Smartsheet, Jira, Box, 37 signals suite

➢ Online Payment: Authorized.net, Paypal, Google Checkout

➢ CMS: WordPress, Expression Engine, Magento, Joomla, OS Commerce, OpenCart, etc.

➢ Computer languages: Basics with Html, MySQL, PHP, VBA, Flash, Python, etc.

QUALITY PROCESS

➢ ISO 9000/9001, 6 Sigma, Lean 6 Sigma

➢ 6 Sigma, Lean 6 Sigma

COMPUTER SOFTWARES

➢ Mac, pack Office with all Microsoft tools, EverNote

➢ Photoshop, Illustrator, InDesign

➢ Etc.

LANGUAGES

➢ French: Native

➢ English: Native

➢ Spanish: Intermediate

Brendan McClure

Director of Sales and Marketing at Essia Health

Vincent led the strategy setting and implementation of a major digital acquisition project for our organization. He was an excellent agency lead- clear justification for strategies, timely communication and check-ups throughout the implementation, and every stage was followed up with rigorous measurement so the plan always optimized spend. Most importantly we got the results we wanted.

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Luke Grant

Vice President of Marketing at Monoprice

I worked with Vincent for about 2 years while he was in charge of our online marketing account. Vincent is extremely knowledgeable on a wide range of digital marketing channels. He was able to quickly diagnose potential issues, strategize a solution, and drive through the design, testing and implementation phases of those key projects of ours. More importantly, Vincent has a great sense of customer service, as he was responsive, patient and passionate about delivering the best results for us. I would certainly work with Vincent again.